The Personal Touch

In our daily life of emails, sms and blackberries, we often forget the power of a personal connection. When was the last time you made a handwritten note for a client or prospect, and shared a personal thought? It shows you made a personal effort to address something, however insignificant, and demonstrates that you (and your business) cares.

Same goes for your competitors... if they were successful in picking up a lucrative contract or just came out with a great advertisement – pick up the phone and congratulate them. They’ll be stunned that you made the effort and you’ll earn their respect by your actions.

Try it, you’ll feel great and you’ll make someone else shine that day as well.