When prices go up and your profitability is under pressure, the last thing you want is to pay for insurance. When your businesses are booming and the reserves are full of money, the insurance company demands are relatively light. But when the storm clouds come rolling across an already darkened sky and there is nothing more than small coin in the registers means the insurance-man comes a-knocking.Timing is everything, and sadly Insurance companies have very poor timing. They don't do this to be nasty (yeah right!), but rather because the factors that affect their business and encourage lower pricing are stronger in a buoyant economy.

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